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WhatsApp Business API vs a personal number: what clinics should know
By Team ChatFlo · 2 June 2026 · 6 min read
Plenty of clinics start by using a staff member's personal WhatsApp to message patients. It works — until the number gets flagged for sending too many messages, and suddenly you've lost your whole patient history.
What the official Cloud API gives you
The Meta WhatsApp Cloud API is the sanctioned way for businesses to send messages at scale. You get a verified business profile, automated flows, multiple staff on one number, and no risk of a surprise ban.
Built for compliance
It also makes it far easier to stay aligned with the DPDP Act 2023 — access is controlled, data is encrypted, and consent is handled properly. ChatFlo runs entirely on this official platform.